Now the competition is more and more fierce, so how to stand out under the fierce competition?
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Beautiful page design, excellent SEO settings and excellent advertising are important, but the choice of products can not be ignored.So how should Shopify shops choose products?
Set the direction
Now many shopkeepers are pursuing popular products or blindly following the trend. In fact, this is wrong.The market competitiveness of products that have become popular is extremely strong. If you want to benefit from it, you can only consider lower prices or markets that have not been opened up.Obviously, this approach is not very beneficial for us
We should choose products from the perspective of the market itself and seriously think about which categories of products will be more popular.For example, under the influence of the current epidemic, outdoor products and pet products are good product categories. After experiencing the impact of the epidemic, who doesn\’t want to go out for a good activity?
Select key products
After confirming the final product category, we should select the appropriate main products.Take pet products for example. There are many pet related products with various uses. How can we choose the most suitable one?
Based on experience, I think we should start from the following points:
The first is the creativity and practicability of the product.Practical and creative products will not be eliminated,It is more likely to stimulate customers\’ desire to buy.
The second is the value of the product itself. Is the price we set acceptable to customers? Are we profitable?Assuming that one product can only be sold for $5-10, do you think you will still make a profit after removing product costs, logistics costs and advertising?The answer must be No.The best selling price range should be between $25-49,The most suitable proportion should be that the product cost plus logistics cost accounts for 30% – 35% of the total selling price, the advertising cost accounts for 35-40% of the selling price, and the profit space accounts for 25% – 35% of the selling price.
Third, when the main products are selected, we should choose some other products.For these products, we try our best to choose those with high practicability and large profit margin. How to judge?JJudge from the weight, shape, size and market price of the product, because these are the factors affecting the logistics cost. When the logistics cost decreases, the profit margin will naturally rise.
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When the above points are achieved, your product selection is basically completed.Next, you need to design websites and advertising content around your product categories.At the same time, choose a reliable Dropshipping agent, and then you can start your own business.