Right now, customers are looking for what you\’re selling.
Ecommerce websites get an average of 2 billion visitors per month, according to
Statista. The majority of visitors either utilize the search function of your
store to find what they need or use website suggestions to find what interests
them. According to a Forrester Report, those who use the search bar are two to
three times more likely to convert than people who don\’t.
At Shopify, we are aware that successful search and
discovery are entirely dependent on effectiveness. For this reason, we\’re doing
more than just enhancing the search and discovery tools we already offer to
Shopify businesses. With the help of our brand-new Search & Discover app,
company owners can now create an online experience that may increase sales and
foster client loyalty.
Why are searching and discovering
important?
The time of the shopper is limited. They click away when
they can\’t locate what they\’re looking for or when they don\’t see anything that
grabs their attention. 85% of consumers reported that their opinion of a brand
had changed after a negative website search experience.
You can gain an advantage over rivals by improving and
optimizing your site\’s search and discovery functions, which will allow you to:
·
Determine which goods consumers view first. You
are in the best position to know which things in your inventory will appeal to
your clients because you are the best at knowing them.
·
Boost client loyalty and satisfaction. Time is
saved by giving customers what they want when they want it. Additionally,
making it easier for them to find additional goods improves the likelihood that
they\’ll come back.
·
Increase the number of leads you convert into
paying customers. Using search enhances the likelihood that high-intent
shoppers will become customers and make a purchase (2 to 3 times more likely).
·
Your sales will rise. When they visit your
website, visitors with high intent are already aware of what they want and are
not just more likely to make purchases but also to spend more money. They\’ll
spend 2.6 times as much as people who only read a webpage. (Consider the
difference between a customers who enters a store asking for something specific
vs one who is \”just looking.\”) Customers who find what they want
quickly and readily may be more receptive to discovering additional goods.
What\’s more crucial, search or
discovery?
It may seem redundant to use the terms \”search\”
and \”discovery,\” but they both refer to distinct actions. Most of the
time, we are aware of what we\’re looking for when we conduct a search. Perhaps
we go to our preferred online retailer and head to the search bar because we
need a wide red belt to cinch a white summer dress. A search is successful if
we are able to find what we are seeking for without too much difficulty. A
discovery would be made if the belt\’s product page also included a suggestion
for a purse or pair of shoes that complete the ensemble.
A straightforward, quick search process is crucial for
e-commerce websites to increase sales and cultivate client loyalty. You may
increase your present and future sales even more by using discovery features
that provide customers with relevant products—showing the right products to the
right customers at the right time. You have the option to personalize both of
our native search and discovery tools as well as the Built by Shopify app.
Three suggestions for improving the search, product
recommendations, and filtering settings on your website
Achieving the finest search and discovery results for your
customers can increase conversions, sales, customer loyalty, and even customer
evangelism. Here\’s how to make search more effective for your clients:
First tip: Keep results pertinent
Do you know the keywords visitors to your website will enter
while searching for pants? Even though they are all speaking the same language,
customers may use different phrases to describe the same product. For instance,
a pair of pants can be referred to as \”trousers,\” \”pants,\”
\”slacks,\” \”jeans,\” or \”leggings\” among
English-speaking people. Merriam-Webster offers 40 synonyms for
\”pants\” in total.
For this reason, it\’s best to use as many synonyms and
variations of a term as you can in your site content, inventory listings, and
particularly product search tags to avoid failing to provide the right options
to a customer looking for yellow corduroy pants (\”cords,\” perhaps?)
or a paisley jumpsuit (\”pantsuit\”? \”Onesie\”?).
It can be difficult to get the colors just perfect. There is
a reason why the large box of crayons contains 64 different colors; the
spectrum is broad. What about \”lemon,\” \”chartreuse,\”
\”butter,\” \”amber,\” \”gold,\” or \”honey\”?
Isn\’t \”yellow\” yellow? There are also terms like
\”yellow-orange,\” \”orange-yellow,\” \”light yellow,\”
and \”yellowish-green,\” among others.
Tip #2: Enable users to personalize
their requests
Customers might spend less time searching by being more
exact with your search engine\’s filters. Are they seeking a specific size?
Color? Fabric? They shouldn\’t waste their time if you just have little
quantities of those mustard cords in size XL. You may suggest a pair of XL
violet jeans, perhaps at a discount, though.
Tip #3: Make them happy with your
discovery
Why do fast-food employees often inquire, \”Would you
like fries with that?\” Selling by implication works.
If done correctly, cross-selling, or suggesting other
products to customers, can boost your revenue and improve customer happiness.
You can add something extra to their purchase if you see
what they\’re looking for or ordering, such as a matching lipstick shade to
their blush purchase, an umbrella to go with their raincoat, or extra brush
heads for their electric toothbrush. Cross-selling might provide them potential
options if they\’re having problems making a decision.
Enhancing Shopify\’s search and
discovery
Through the Shopify theme options, business owners may
already integrate search and discovery capabilities like product suggestions.
If you\’re using the theme settings, you might have seen that it already
suggests alternate options and pairs the things that customers are viewing with
those they usually buy.
The App Store now offers the Shopify Search & Discovery
app. The best way to affect your clients\’ search and discovery experiences is
through the knowledge that you already have of them.
The results of their searches and discoveries may determine
whether or not they choose to conduct business with you. We are dedicated to
helping our merchants succeed by giving you the top tools for attracting,
retaining, and serving customers.