A product description is a description you can add to your
product page. This description can help your store visitors decide to either
buy the product or to leave your store and never return.
In this product description, you will display all the
information necessary for your visitors to understand your product. Think about
things like a sizing guide, product features, package contents, and so on.
Product descriptions are also a must if you plan on getting
free traffic (SEO) to your dropshipping store. Your product descriptions will
need to contain content in order to have a better chance of ranking your
products in search engines like Google.
Should you create your own product descriptions?
Yes.
Too short?
Well, let me ask you this question: do you want your product
descriptions to be the same as everyone else? Or do you want something unique;
something that you can test and edit the way you want so that it fits perfectly
with your target audience?
Of course, copying the product descriptions of your supplier
will be easy and it might be the best option if you don’t want to spend any
time on your dropshipping store (read: be like everyone else).
But, as I said before, to be able to succeed in dropshipping,
you need to put time and effort into your dropshipping store.
Another problem with using the product descriptions of your
suppliers is that they often don’t go beyond the physical features of a product
and don’t describe the benefits and results. This is what most customers need
to make their decision.
Below you will find an example of a product description from
a product on AliExpress. You will see that it just mentions some features like
color, holder size, and so on.
Beat your competition: Put some time
into your product descriptions!
Here is your chance to beat your competition. Most people
who start a dropshipping store don’t want to put that much time into it and
just want to get “rich overnight.”
These people just blindly copy these product descriptions
and wonder why not many of their store visitors want to buy their product(s).
Also, if you use product descriptions from multiple
suppliers for different products, you have a great chance of your product
descriptions being inconsistent.
Some descriptions might be long, some might be short.
Another might only contain a sizing guide. While another might only contain
some featured bullet points.
This could become something negative if someone decides to
browse around your store more and see more products. They could lose trust in
your dropshipping store, and they might decide to leave.
That’s why creating your own product descriptions for your
dropshipping store is a great idea. You could have the same kind of description
for all of your products. Plus, you will know what to split test to get the
perfect product descriptions for your target audience!
Ready to create your own product descriptions?
How do you create product
descriptions for your dropshipping store that sell?
Alright, it’s time to create your own product descriptions
for your dropshipping store!
As you read above, creating your own product descriptions is
great if you want to beat your competition, and you have more chance of getting
sales!
Before I begin, I want to say that although I suggest
creating awesome product descriptions for every product, it might be better to
make 1-3 products perfect and to start advertising with these. Definitely if
you’re just beginning. You can click the link if you want to know why I think
that!
Also, a big part of writing product descriptions is learning
how to do copywriting. You can click here to learn everything about copywriting
for dropshipping stores.
Plus, I even included a bonus tip at the end for you in case
you’re having trouble with coming up with ideas for your product description.
Are you excited now?
If so, let’s begin!
Step 1. Collecting
all the product details
How to Create Product Descriptions for your Dropshipping
Store that sell? Step 1: Collecting all the product details
To start off, you need to decide where you want to create
your product description.
You could either directly edit the description on your
ecommerce platform (like Shopify), or you could make something like a Word
document and create your description there first!
After that, it’s time to collect all the information on the
product to create an awesome product description.
1. Getting all the
information from your supplier
Go to the product page of your supplier. Copy all the
relevant information on the product you’re about to sell. Paste that
information in your document or directly to your product description (whatever
you decided above).
Below you will find an example of a “Batter Dispenser” from
AliExpress. The information that is outlined with red is information you could
use for your own product description.
2. Checking Amazon
After you’ve checked the product description of your
supplier, it’s time to check Amazon.
You could decide to just keeping it to the first step, but
checking Amazon might give you some more ideas for the product descriptions
you’re writing.
Just please remember that you’re writing your own product
descriptions here. Don’t just copy the product descriptions of someone else.
It could hurt your chances of ranking in search engines.
Search engines don’t like duplicate content.
You will see an example below of a batter dispenser on
Amazon that looks the same as the one I selected from AliExpress in the example
above.
As you can see, there are a lot of bullet points which could
give you some ideas of how to structure your own product description.
Also, it could give you some ideas on what kind of
information you were missing.
3. Checking
competitors
Another great way to get some inspiration is to check other
stores that are selling the same product.
Again, remember it’s just as inspiration for your own
product description. Don’t just blindly copy and paste everything you find.
You could do a reverse image lookup on Google for one of the
product images of the product.
Or you could enter the name of the product, plus something
like myshopify or Shopify at the end.
This way you will have a good chance of finding other stores
who are selling the same product. Just click on a few stores and see what you
else you might be missing.
Step 2.
Getting all the benefits from the product
So, now that you have collected all the product details,
it’s time to gather all the benefits of the product.
Displaying the benefits of the product in your product
description will give your potential new customers a reason to buy.
Some examples of the benefits your product might have:
·
Could it make the life of your customers better
or easier?
·
Could it save your customer money after
purchasing your product?
·
Could it save your customer time?
You could also add benefits like these:
·
Great as a gift
·
Easy to use or install
Also, if you have a technical product, try to turn technical
specifications into easily understandable benefits for your customers.
If all your customers are tech-savvy, then yes, having more
technical details might work, but the chances are they won’t!
A great last tip is that buyers don’t typically respond to
‘features’ as well as they do to ‘benefits’. Try to always sell benefits.
For example, if you’re trying to sell an ice maker, people
are more likely to buy it if you tell them a ‘benefit’ is having cold drinks on
hot days, as opposed to telling them it makes ten cubes every 20 minutes!
Step 3. Finding the perfect product
description format
Now that you have all the information and the benefits of
the products, it’s time to find the perfect product description format for your
dropshipping store.
Having the same product description format for all your
products is a great way to stay consistent throughout your dropshipping store.
But don’t worry, you don’t have to stick with the same
product description format forever! Pick a kind of product description you like
and then stick with it until you do some advertisements tests.
After you’ve made some sales, or if you can’t make any
sales, you could always change and tweak your product descriptions to increase
your conversion rates!
Step 4. Writing the product
descriptions for your target audience
This is a small step, but still an important step. You need
to make sure that your product description “uses the voice” of your target
audience.
That means that you will need to use different kinds of
words depending on what kind of people will visit your store.
For example, if you’re going to sell fidget spinners to
teenagers, then you need to make sure that you use a language and phrasing that
they can relate to.
To extend that example: you will not use that same language
and phrasing again when you want to write a product description for a baby
product for parents!
Also, don’t forget to double-check your product description
for grammar and spelling mistakes, for example, by using Grammarly.