The powerful influence of social media on consumers is a game changer for many businesses
Facebook\’s Martin Gilliard, head of retail (supermarkets and grocery stores), is at the center of where social media and shopping meet. In his role, Gilliard drives the development of data products for the retail vertical. The Retail Gets Real team caught up with Gilliard at NRFtech in San Francisco, an invite-only gathering of senior IT professionals in the retail industry, to discuss how Facebook is working with retailers now and in the future..