\”When can I finally open my dropshipping store?\” I
kept asking myself as I was building my first dropshipping store. When will I
have enough inventory in my business to begin selling and profiting?\” I\’ll
give you a quick answer below, then go over everything you need to know before
starting your dropshipping business!
When you\’re first starting off, I recommend importing 5-20
products into your dropshipping store, but focusing on only 1-3 of them. These
will be the first products with which you will begin advertising. The rest of
the items are there to make your store come to life!
But that\’s not all; let\’s get started with the article:
How many products do you need to
start your dropshipping business?
When you\’re just starting out, I recommend importing between
5-20 products into your dropshipping store, but you don\’t have to stick to this
amount.
It all depends on the type of dropshipping store you want to
create. Perhaps you\’ve already constructed it!
Are you planning to open a specialty
store or a basic store?
If you\’re not sure whether you want to open a niche or
general business, I recommend reading this article. It addresses the most
frequently asked question: \”Should I open a generic or specialty
dropshipping store?\” I have included all of the benefits and drawbacks of
both a broad and a specialty dropshipping store.
If you already know you want to start a niche dropshipping
business, click here to read my post on how to choose the perfect niche for
your dropshipping business in 2022!
Once you\’ve decided whether you want to start a general or
specialty dropshipping store (and which niche), it\’s necessary to consider
what\’s ideal for you, such as how many products you should focus on at first.
What if you\’re starting a
dropshipping business in a specific niche?
Because you may have chosen a very restricted specialty,
there may only be eight products from your niche on AliExpress.
The only way to find out is to go to AliExpress and look for
products in your field. Don\’t forget to choose the best AliExpress suppliers
once you\’ve found your products!
Furthermore, the number of products sold in a specialty
store is less important. Simply ensure that all of the items are compatible
with one another.
This is required once your store is up and running in order
to perform upselling. Also, shoppers who come to your specialist store may be
more eager to look around and see what else you have to offer. This may result
in additional sales!
If you\’re unsure whether your target audience will enjoy a
product, imagine yourself as someone who enjoys the niche you\’ve picked, such
as cats. Would that person enjoy all of the things I\’m about to bring to my
store?
\”Do all of my items have anything to do with my niche:
cats?\” is another question you could ask.
Check read this article if you\’re interested in learning
more about how to build a successful specialty store.
What if you\’re starting a
dropshipping business in general?
If you go to a general store, which I don\’t advocate but you
may still do, the number of things you can choose from is virtually endless.
I wouldn\’t advocate starting with a general store, though.
However, if you have no prior expertise with marketing or ecommerce, it could
be a terrific method to get started because you can add whatever product you
want to your store.
·
Just keep in mind that success will require a
lot of work and will not happen overnight.
·
The majority of general stores (including mine)
offer trendy items that have proved to sell.
·
You\’re probably thinking, \”What are these
trendy products?\” What exactly are they?
·
Products that were popular in other stores
before you started offering them are considered trendy.
·
Consider products such as the fidget spinner.
If you start selling these types of things, many people may
already be familiar with them, therefore your advertising may need to change.
However, having everyone know about your stuff may not be a
good thing. Would you still buy a fidget spinner right now, for example? No, I
don\’t believe so.
As a newbie dropshipper, why should
you simply focus on a few products?
Now that you know you may import as many products as you
want into your new dropshipping store, why limit yourself to just a few?
The reason I stated only focus on 1-3 things is that many
people seem to believe that quantity equals quality, but if you can\’t sell one
product, there\’s no way you\’ll be able to sell ten.
When you\’re just starting out, you\’ll need to learn a lot of
things, such as how to market your dropshipping products and how to write
excellent converting product descriptions, among other things.
If you have to study all of that while also putting it into
practice for approximately ten products, that\’s simply too much labor.
There is the Pareto Principle, which you may already be
aware of. If you\’re dropshipping, you may use this as well.
Only 20% of your products account for 80% of your sales. As
a result, only a few products will account for the majority of your sales.
As a result, I prefer to concentrate on about 1-3 products
at a time.
The rest of the things in your store that you aren\’t
focusing on right now will still have a lot of worth. They\’re known as
\”filler products.\”
They give your store a sense of life and authenticity. Do
you want your visitors to have faith in you?
What is the best strategy for your
new dropshipping store?
Now you have products in your dropshipping store that could
make you a lot of money, but you\’re not sure if they\’ll sell.
That is to say, not all products will be appropriate for
every store. You might notice this product as a big seller in a cat store, but
it doesn\’t imply you\’ll be able to make it your best seller as well.
That is why you test products to discover if they are
suitable for your dropshipping business. To save money, I recommend knowing how
to swiftly test things.
At a time, only one product is being tested.
So now you have 5-20 goods (this could be more or less
depending on what you read above), all of which have the potential to make you
money.
Now choose one product to try out first. It doesn\’t matter
which one you choose initially; nevertheless, I recommend going with the one
you like best or have the greatest faith in.
After you\’ve decided on a product, you\’ll need to follow the
steps I\’ve laid out for you below to get it ready for testing!
The procedures you must take to prepare your goods for
testing.
·
Create a product description that converts.
This, I suppose, speaks for itself, but you\’ll need to produce a compelling
product description to persuade your visitors to buy your product.
·
Look for amazing product photos. These could be
from your AliExpress vendor, but make sure they\’re stunning! To change the
product\’s background, you could utilize Photoshop. Just make sure you have your
supplier\’s permission to use or change these photos. You can also use the
brand-new Glorify app! (To discover more about Glorify, see here.)
·
Determine the price at which your product should
be sold. This is also an important step. If you set your price too low, you may
not make any money at all. If your price is too expensive, it\’s possible that
no one will want to purchase your product. This is why it\’s crucial to price
your product correctly, but don\’t worry; you can always adjust it while testing
it!
·
Make a decision on your marketing platform.
You\’ll need to choose the platform you\’ll utilize to promote your product. Will
you utilize Instagram, Facebook Ads, Google Ads, Pinterest, or something else
entirely?
·
Obtain or import some product reviews. Having
reviews from previous customers published on your dropshipping site is a
terrific approach to improve the trust that new visitors have in you.
Then advertise the goods to see if it makes any money for
you!
But what if the product you\’re
evaluating doesn\’t turn a profit for you?
·
If the product isn\’t profitable, don\’t promote
it any longer and move on to the next one.
·
If you still think the product isn\’t working for
you, you might make it a free plus shipping offer instead of charging regular
retail costs. More information on the free plus shipping method may be found
here.
·
If everything fails, or you don\’t want to
perform any free plus delivery offers, you should go on to the next product.
That means you\’ll have to repeat the processes above, but
this time for the new product you\’ll be testing.
What are you going to do with the
rest of the goods?
So, if I\’m just getting started, all I have to do is put
effort into one product? What about the rest of the group?
You shouldn\’t ignore the other items, but don\’t devote all
of your energy to them just yet, because the product you\’re evaluating now
could be part of the 20% that will bring in all of your income!
So, for the products that I haven\’t yet advertised, I like
to do the following:
·
Make a simple and brief description: You must do
this because if you simply import your goods into your dropshipping business,
you will receive the standard AliExpress description, which is really
unattractive. Simply remove everything else and describe the product in a few
phrases.
·
Simply utilize the following AliExpress supplier
images: However, please use caution when it comes to copyright. If the image of
your supplier\’s product incorporates a person or a brand, that\’s a swift no-no.
·
Of course, you should consider the cost: After
looking through your store\’s inventory, customers may decide to purchase the
item. This doesn\’t happen very often if you\’re not advertising the goods or offering
upsells, but it can happen!