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1.Compared with 2020, the cost per click has increased by 13%
In 2020, the average cost per click of Facebook advertising was $0.38, lower than in previous years, mainly due to the impact of the coronavirus pandemic – but it rebounded in 2021, with an average cost per click of $0.43.
Generally, Facebook\’s advertising costs tend to be low in the first quarter of each year and peak near the last quarter and holiday shopping season. For example, the average CPC in September 2021 was $0.50.
2.Facebook US advertising is expected to grow by 15.5% year-on-year in 2022
According to emarketer, advertising revenue in the United States will reach $58.1 billion in 2022, an increase of 15.5% over 2021. As the pandemic blockade affects face-to-face sales, resulting in a surge in e-commerce demand, the growth rate in 2022 is unusually high.
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3.Facebook\’s potential advertising coverage is 2.11 billion people
Meta claims that its total advertising audience is 2.11 billion, accounting for 72.5% of its 2.91 billion active users per month.
Because Facebook is the most populous social platform, it is also the platform with the highest potential advertising coverage. Therefore, for businesses that pay attention to growth, Facebook must be considered.
4.Facebook advertising covers 34.1% of the world\’s population over the age of 13
In the long run, the advertising coverage rate of these 2.11 billion people exceeds one third of the entire population of teenagers and above on earth.
However, with the expansion of coverage, the possibility of wasting advertising expenditure is also great. Make sure you regularly optimize your Facebook advertising strategy so that you can get better results.
5.Facebook ads cover 63.7% of Americans over the age of 13.
This is an impressive influence for companies focused on the United States, but not the only one. Facebook also reported that these potential local advertising audiences account for a percentage of the total population over the age of 13:
Mexico: 87.6%
India: 30.1%
UK: 60.5%
France: 56.2%
Italy: 53%
6.50% of consumers hope to find new products through Facebook stories
People like stories format because they make effective advertisements.58% of consumers said they had visited the brand website through story advertising, and 31% of consumers had visited the Facebook store.
Conclusion: Facebook advertising has an increasingly wide coverage in the United States and around the world. More than half of Facebook consumers like to visit brand websites through story advertising.