SEO (short for Search Engine Optimization) is a big topic to
just explain in one article like this. So I will link to some great articles in
case you want to learn more about certain subjects.
I will show you a few different ways to rank in the search
engines with your dropshipping store.
After that, I will give you links to articles and videos
where you can best learn the basics of SEO!
Having a blog on your dropshipping
store
A great way to start with SEO and get free traffic is to
create a blog on your dropshipping store.
Free traffic is not the only reason you should start a blog.
It’s also great to show that you have knowledge inside the
niche you’re selling in, and it’s great to keep your visitors longer on your
dropshipping store.
How to create a blog on your Shopify
store
The first step is to go to your Shopify admin page and then
select blog posts – under sales channels.
After that, you can press create blog post.
And then you can add a new blog post!
How to create a blog if you use a different ecommerce
platform
I mostly focus on Shopify here, but I’ve got some great
links for you below if you want to create a blog but you’re using a different
ecommerce platform.
·
WooCommerce (You will create your blog via
WordPress)
·
BigCommerce
·
Volusion
Optimizing your dropshipping store
for search engines
Adding a blog to your dropshipping store is not the only way
to get free traffic from search engines.
You can also optimize your store so that your other pages,
like product pages, will rank as well!
This way your product could end up number one on search
engines when people type the name of that product. For example, ‘talking
hamster’:
I suggest reading this SEO checklist from Shopify to see
what things are important to check and double-check for your store.
Learning SEO for your dropshipping
store
If you’re interested now in learning SEO to improve the
rankings of your dropshipping store in search engines, I have some great links
for you below.
If you have a Shopify store and want to learn how to
optimize it for search engines, then this is a great Udemy course for you. Keep
in mind that Udemy has sales that bring most of the course prices down to
around $10-$15.
YouTube
A great way to build a brand around your dropshipping is to
create a YouTube channel. It’s not only great to improve the strength of your
brand, but also to get free traffic!
This free traffic will come to you for two reasons.
Ever searched for something and found YouTube videos on the
top? Well, that’s because YouTube videos are extremely visible in search
engines if you learn to use SEO for your YouTube videos as well.
Another reason is that YouTube is basically another search
engine where people search for information (or fun).
What to use your YouTube channel for?
If you decide to create a YouTube channel for your
dropshipping store, then I’ve got some great examples for you on what kind of
content you can create for your channel!
Testimonials from customers
The best way to increase the trust people have with your
dropshipping store is that they can see that other people have bought products
from you in the past. Kinda like this Shopify app.
This way they know they are not alone, and they can see that
you made other people happy with your product(s).
You can ask your past customers to make a video of them
talking about the product they bought and why they like it.
Of course, don’t forget that you can give your customers
something in return for this, and ask them for permission before you use their
video or pictures.
Product reviews
A great way to spark some interest in your products is to
make a video of it while you review it.
This way you can link back to that product in your YouTube
video description.
Educational videos
These are videos that are going to educate the people inside
your industry (your niche).
For example, if you sell dog products, you could share tips
and tricks on how to make your dog the happiest dog in the world or how to
learn your dog tricks.
These are videos that your target audience is going to love.
They are going to be happy with the information they just learned from you.
If that happens, there is a chance of them remembering your
name and maybe even coming to your store later on!
How do you start a YouTube channel
for your dropshipping store?
I suggest reading this article from Shopify. This article
goes in-depth on how to start a YouTube channel for your business.
Another great guide to learn how to start your own YouTube
channel for your ecommerce business is this guide from X-Cart.
Social media
Creating social media profiles is another great way to build
your brand and to get free traffic to your dropshipping store.
Do keep in mind that it takes time and consistency to build
up your social media profile(s). Don’t expect to get free traffic the next day.
Also, this might be harder if you have a general
dropshipping store because you don’t have a clear target audience.
Like for example, if you have a dog niche dropshipping
store, then you know what kind of people to target on social media.
If you do have a niche store, you need to do research on
where your target audience is.
Are they more on Twitter? Instagram? And so on.
Instagram page
Creating an Instagram page for your dropshipping store is
great!
It’s also kind of necessary if you want to advertise on
Instagram later on. Like using Instagram influencer shoutouts.
I suggest reading this article by me if you want to learn
more about how to create your own Instagram account for your dropshipping
store. You will also learn all the possible ways to grow your Instagram account
from scratch!
Facebook is the biggest social media platform out there.
There is a 99% chance you have already heard about FB.
That’s why I won’t bore you with what Facebook is.
Facebook page
A great way to build more trust, if you decide to run
Facebook advertisements, is to create your own Facebook page.
People can see that your store is active.
Also, having some likes on your page helps people trust you
more when they decide to click on your advertisement that they saw on their
Facebook feed.
That’s why it’s great to start building up your audience
from the beginning.
Another great way to increase your presence inside your
niche is to create a Twitter profile for your dropshipping store.
Here are a few things you can do to grow your Twitter
account:
·
You can follow people inside your niche. There’s
a great chance that they will follow you back.
·
Answer questions that people are asking inside
your niche or related to the products you sell.
·
You can grow your twitter account by using
hashtags correctly. A great site to find hashtags that you can use on Twitter
is Hashtagify.
Answering questions
Another great tactic to get free traffic to your
dropshipping store and to build authority inside your niche is to start
answering questions on Quora, Reddit or on forums.
You could link back to a blog post you wrote on your store
or to your whole store each time you give an answer.
This could lead to people liking what you wrote, checking
out your store or the blog post you wrote.